KitchenAid Pro Line

art direction, design

C A M P A I G N

CD – Anne Goetz / CW – Robyn Tenenbaum / AD – Sarah Sarwar

Pro Line is a series of luxury, high-powered appliances being launched by KitchenAid. The art direction of the campaign was inspired by the automotive quality of their features and design.

Kitchen Aid Pro Line Series

Pro Line is a series of luxury, high-powered appliances by KitchenAid. I designed a campaign that celebrated their luxurious construction by visually massaging their automotive curves and beautiful details.